Neuro-Marketing and its Influence on Consumer Behaviour

The contemporary business spectrum is witnessing an ultra-competitive era driven by ever-changing consumer behaviour patterns. Understanding the intricacies involved in specific behavioural patterns of consumers is of paramount significance.  And Neuro-Marketing has evolved as an omnipotent marketing tool in this scenario. It is a heady blend of diverse streams including neuroscience, psychology, and marketing. This combination of art and science …

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