Author: suresh@aptracttechnology.com

High-Volume vs High-Intent-Driven Keywords in Digital Marketing

It’s a continuously emerging contemporary digital marketing landscape. Keywords essay a mission-critical role in optimizing a website’s performance. There is a wide range of methodologies while deploying keywords in the content of a website. Two practices stand out as they are considered to be versatile – High-Volume and High-Intent Driven Keywords. They form a unique dichotomy that delivers on many …

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Neuro-Marketing and its Influence on Consumer Behaviour

The contemporary business spectrum is witnessing an ultra-competitive era driven by ever-changing consumer behaviour patterns. Understanding the intricacies involved in specific behavioural patterns of consumers is of paramount significance.  And Neuro-Marketing has evolved as an omnipotent marketing tool in this scenario. It is a heady blend of diverse streams including neuroscience, psychology, and marketing. This combination of art and science …

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Headless CMS, the Future of Emerging Web Environments

Traditional content management systems have always been the mainstay of digital content ecosystems. But not anymore. No doubt, traditional CMS models embrace a more systematic methodology when it comes to content creation, curation, and deployment. However, the emergence of newer technologies coupled with highly dynamic user expectations is changing the scenario. The limitations and constraints attached to traditional CMS now …

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Great Web Design – A Smart Combination of Look, Feel, and Functionality

We are living in a digital world where the internet is God. It plays a vital role in diverse activities like communication, trade, and collaboration. Hence, the pertinence of brilliant web design is infinite. A well-crafted website transcends cybernetic depiction. It showcases a business entity’s character, standards, and offerings. Outstanding web design is much more than just aesthetics.; it encompasses …

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