High-Volume vs High-Intent-Driven Keywords in Digital Marketing

It’s a continuously emerging contemporary digital marketing landscape. Keywords essay a mission-critical role in optimizing a website’s performance. There is a wide range of methodologies while deploying keywords in the content of a website. Two practices stand out as they are considered to be versatile – High-Volume and High-Intent Driven Keywords. They form a unique dichotomy that delivers on many …

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Neuro-Marketing and its Influence on Consumer Behaviour

The contemporary business spectrum is witnessing an ultra-competitive era driven by ever-changing consumer behaviour patterns. Understanding the intricacies involved in specific behavioural patterns of consumers is of paramount significance.  And Neuro-Marketing has evolved as an omnipotent marketing tool in this scenario. It is a heady blend of diverse streams including neuroscience, psychology, and marketing. This combination of art and science …

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