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32322 Ithaca Street Union City, California 94587

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Contact us

info@aptracttechnology.com

510-514-3621

MENU

Address

32322 Ithaca Street Union City, California 94587

Social Media

Contact us

info@aptracttechnology.com

510-514-3621

Poolup – Revolutionising the Public Transport System for Students in California

Project:

Introducing Poolup – a pioneering mobile application aimed at transforming travel options for students in California. This innovative platform tackles common challenges like affordability and safety, eliminating hurdles faced during travel. By prioritizing convenience and security, it revolutionizes the student travel experience. With this in consideration, our Aptract team opted for PHP as the ideal platform for website development in this project, given its agility and practicality.

Client :

Poolup

Methodologies employed :

Branding
UX/UI Design
PHP scripting
Technical Architecture
Quality Assurance

The
Challenge

At Aptract Technology, our team recognized the significant marketing opportunities inherent in establishing a compelling website for our mobile transportation application. Our development team had to decide which website-building platform would be more efficient in crafting a responsive website. Moreover, we acknowledged the necessity of educating our young audience about the application's flexibility compared to industry giants like Uber and Lyft. With these considerations in mind, we aimed to create a straightforward site architecture to facilitate easy navigation. Additionally, we allotted design space for student testimonials to enhance website credibility.

The Solution

Diverging from traditional approaches that utilize platforms like WordPress or Wix, we utilized PHP scripting to create a fully responsive website tailored to meet the client's exact requirements. Our primary objective was to leverage insights from the Pooplup mobile application to enhance the website's user experience. To achieve this, our website development team collaborated closely with the app developers, ensuring a seamless integration between our landing pages and the application interface. The Poolup app has garnered praise from many users for its engaging design and experience, we made sure the same innovative sprite is reflected on the website for its young customers.